Article Summary
Renowned artist William Pope.L, featured at MoMA, addresses division and inequality on NYC streets through avant-garde performances like “The Great White Way: 22 Miles, 9 Years, 1 Street” (1). These acts illuminate the struggles of “invisible people”, historically deprived of rights, residing close to the ground, whom the city’s privileged passers-by ignore, as if they were invisible. Documented in videos, these impactful performances highlight Pope.L’s early awareness of social issues well before Corporate mainstream recognition.
Business leaders, when witnessing these symbolic acts, are inspired to reflect on their assertive role in addressing social challenges in society and in their companies in particular, where often even in their closest circle there are invisible people (e.g. security, cleaning staff, boardroom waiters,…).
(1) Pope.L’s “Great White Way: 22 Miles, 9 Years, 1 Street” (2001-2009) featured him crawling on Broadway, defying societal norms. The street gained its “Great White Way” nickname from early electric lights, yet Pope.L’s performance also underscores Broadway’s origin as an indigenous footpath.
Watch the MoMA member exhibition video for deeper insights:
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